It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway

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If you’ve been paying attention to the past couple of seasons on Broadway, you’ve probably noticed a seemingly growing trend for diversity. Shows like Hamilton, Shuffle Along, The Color Purple, Allegiance, and On Your Feet! largely

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Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in

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You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get

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Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new

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When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is

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