When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is

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In honor of International Women’s Day and Women’s History Month, we’re digging into the drama of women throughout theatre history. Spoiler alert: women have come a long way. From watching

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The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a

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Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the

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Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you

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What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No,

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