If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the

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New York City attracts people from all over the world. In 2015, 58.5 million visitors took a bite out of the Big Apple. As one of the city’s biggest draws, Broadway

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We know, we know. As theatre lovers, it sounds crazy to ever question the value of the arts. But the world seems to be at a cultural crossroads, leaving the

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It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway

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If you’ve been paying attention to the past couple of seasons on Broadway, you’ve probably noticed a seemingly growing trend for diversity. Shows like Hamilton, Shuffle Along, The Color Purple, Allegiance, and On Your Feet! largely

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Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in

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