Can you stand (or ski) it?! The 2018 Winter Olympic Games kick off in PyeongChang tomorrow, February 9th! Here at The Pekoe Group, we’re getting in the Olympic spirit by

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2018 has arrived and we’re seriously committing to our New Year’s resolutions. Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According

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Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep

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The five most important words in an advertising campaign are: Who are your target markets? If you want to sell tickets to your Broadway show, you need to know who

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One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the

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If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the

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