Happy Holidays From The Pekoe Group!
December 24, 2010
Archive for December, 2010
Using Google’s Keyword Tool
Advertising / Design / Marketing / Technology
December 23, 2010Last week, we discussed the importance of writing SEO content for the web and left you with a clue to this week’s topic – understanding the full power of Google’s Keyword Tool. While it’s often used in conjunction with AdWords to target paid campaigns, the tool can improve your SEO efforts by gauging traffic for the words […]
Generating Buzz Online
December 20, 2010
If your marketing plan includes generating online buzz about your show, there are countless ways to go about it. The internet as a whole is overwhelming. So, you’re going to have to choose the online outlets where your patrons are talking around their virtual water cooler. Research who your fans are, then reach out to […]
Creativity vs. Clarity and Why E-mail Needs The Latter
December 16, 2010
Working in the creative industries, many of us have a tendency to cling steadfastly to the notions of artistic freedom and poetic license. Originality is our thing. Rebellion, too. We want—no, need!—to pair the floral-print, full skirt with the striped boatneck top, to fill our iPods exclusively with the music of bygone eras and bands […]
Writing SEO Content Without Sounding Like A Robot
December 13, 2010
So you’ve persuaded your boss that your company should have a blog. That’s great! You sold them on the benefits of reaching new audiences, attracting potential customers with interesting entries and the potential SEO boost. Now you just have to write it. Great. Content may be king in the land of the web, but without a careful […]
Meet The Pekoe Group
Advertising / Design / Marketing / Pekoe Group News / Social Media / Theater
December 8, 2010The Pekoe Group is a full-service boutique theatrical marketing and advertising company that’s been specializing in creating 360-degree marketing plans for our Broadway and Off-Broadway clients for almost two years. Just like the company itself, we’re young, energetic and inclined to approach everything we do with a fresh, progressive outlook. Most of us are convinced […]