Archive for March, 2011

Say Hallelujah For YouTube Promoted Videos

You’ve just created a brand new commercial for your amazing show. Everyone’s going to love it. You can feel it. You’ve poured your soul into this production and now you can show everyone just enough titillating footage to get them running to the box office! You upload it to YouTube and wait for it to […]

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Time For A Facelift: Iconic Branding and Logos

While you are reading this, you might be drinking a Grande Triple Mocha and you might be noticing the caffeine taking effect. What you might not notice is that there is now something missing from your cup. To mark their 40th anniversary, Starbucks decided to do something radical: change their company logo. They might have […]

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Conquering the Foursquare Frontier

Gone are the days when the mention of “Foursquare” sent you racing for the playground, ecstatic to spend recess bouncing a rubber ball across the blacktop. In the midst of today’s ever-evolving world of technology and networking resources, Foursquare has emerged as the cream of the crop in location-based social media.  By simply downloading a mobile […]

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Dude, That’s Rude! A Simple Guide to Theater Etiquette

Maybe we live in a world where a night out at the theater usually entails seeing the latest blockbuster hit at a multiplex. Maybe our lives have just become too inseparable from technology, what with our emails, phone calls, instant messages and breaking news all coming into one device we can hold in the palm […]

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Why Facebook Ads are a Marketer’s BFF

Both Google and Facebook offer different kinds of ad campaigns, but the beauty of a Facebook advertisement is the amount of meta data you have to work with. —Meta data is all that information you share with Facebook and what makes it so easy for your friends to find you. i.e. Your favorite interests, age, […]

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After Work Wear That Will Knock Ladies’ Socks Off!

All Work No Play by The Pekoe Group While we are an office of predominantly women, there are a handful of men among us so we know that the anxiety of transitioning an outfit from work to evening is not a strictly female woe. Sure, it’s admittedly easier for a dude— no makeup or hosiery […]

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