7 Resolutions That Will Help You Engage Your Audience This Year

2016 is officially over.


And 2017 is here!


It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well.

A good place to start is by reevaluating how you connect with your consumer.

This year, engage your target audience better than ever with these 7 resolutions:

1. Be a better listener.


With so many platforms that help you directly communicate with your target market, make sure you’re not doing all the talking. Learn more about who your audience is and what they care about by listening. Social media, online surveys, and promotional events are great ways to make sure your mission and your goals are working in tandem with the needs of your customer to create campaigns that last.

2. Have more conversations.


Listening isn’t enough. You have to join the conversation. Find out what your audience is talking about, and add your take. Respond to user comments, like and share user generated content, use keywords that speak to your audience, participate in trending hashtags, and always be aware of what the world is talking about and ready to participate when that news is relevant to your brand.

3. Embrace your humanity.


You are not a robot, and that’s a good thing. Automation is wonderful, but it’s important to mix scheduled posts with real time responses and real person thoughts. People can spot “sales language” from a mile away, so don’t be afraid of the personal touch: adding a little humor and/or a lot of heart can go a long way.

4. Get creative.


When it comes to content, live by the three “E”s: Educate, Entertain, Engage. In other words, you should create ads and shareable content that teaches your audience who you are in an exciting way that grabs attention and keeps it. Visual content receives 94% more views, so take a great photo, make an awesome video, or design something beautiful – and think outside the box! Try something fun like a quiz, GIF, infographic, or stunt.

5. Learn some new skills.


If the only reason for placing an ad is “this is what we always do,” you should reconsider. Of course the tried and true has its place, but the best way to make a great impression is to mix whatever traditional media is working with newer digital media. Just remember: you don’t have to do everything. Only use the digital media that works for your brand.

6. Invest in being user-friendly.


The easiest way to get someone to disengage is to make it difficult to find out information. Be accessible to your audience. Your website should be well-designed, easy to use, and mobile responsive; your mission as a brand should be clear in your language, tone, and voice; and your social media presence should include personal responses and great customer service.

7. Stop trying to please everyone.


The truth is, not everyone is your target audience. It is better to focus in on those who you know are picking up what you’re putting down, and then let the love grow from there via word of mouth and content amplification. Find where your low-hanging fruit hangs out, then hit them with multiple impressions via media that speaks to them so they won’t miss out on a brand they will love!