Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
June 5, 2018Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
May 29, 2018Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
May 21, 2018Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
May 15, 2018There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
Advertising / Marketing / New shows / Theater / Theatre Advertising
August 10, 2017One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]
Advertising / Design / Marketing / Social Media / Theatre Advertising / Video
March 30, 2017Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]
Advertising / Copywriting / Design / Marketing / Theatre Advertising
January 25, 2017What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]
Anniversary / Celebrations / February / Marketing / Pekoe Group News / Social Media / Theater / Theatre Advertising
February 25, 2016We’re celebrating our “Lucky 7” anniversary this week! As we’ve been reminiscing about all the amazing productions we’ve been a part of and all the brilliant people we’ve collaborated with, we can’t help but notice how much things have changed since good ol’ “what’s-a-Facebook-ad” 2009. Here is a quick snapshot of what theatre in NYC […]
Advertising / Culture / New Year / New York City / Theatre Advertising / Times Square
January 14, 2016Oh hey, Times Square. We almost didn’t recognize you. These days on Broadway, rent isn’t just a musical: it’s a problem. Many stores in Times Square are feeling the weight of increasing costs, creating an ever-changing landscape. Most recently, Toys”R”Us closed its famous flagship store, pointing an accusatory finger at high rent, and making room […]
Celebrations / Marketing / Social Media / Theatre Advertising
December 30, 2015We don’t know about you, but 2016 is looking pretty fine from where we stand. We’ve got some really exciting projects on the horizon, plus we’ll be celebrating 7 years of Pekoe! So let’s get the party started early with some advice from Luke Skywalker & company on how to make 2016 one to remember! […]