Advertising / Marketing / New shows / Theater / Theatre Advertising
August 10, 2017One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]
Advertising / Design / Marketing / Social Media / Theatre Advertising / Video
March 30, 2017Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]
Advertising / Copywriting / Design / Marketing / Theatre Advertising
January 25, 2017What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]
Anniversary / Celebrations / February / Marketing / Pekoe Group News / Social Media / Theater / Theatre Advertising
February 25, 2016We’re celebrating our “Lucky 7” anniversary this week! As we’ve been reminiscing about all the amazing productions we’ve been a part of and all the brilliant people we’ve collaborated with, we can’t help but notice how much things have changed since good ol’ “what’s-a-Facebook-ad” 2009. Here is a quick snapshot of what theatre in NYC […]
Advertising / Culture / New Year / New York City / Theatre Advertising / Times Square
January 14, 2016Oh hey, Times Square. We almost didn’t recognize you. These days on Broadway, rent isn’t just a musical: it’s a problem. Many stores in Times Square are feeling the weight of increasing costs, creating an ever-changing landscape. Most recently, Toys”R”Us closed its famous flagship store, pointing an accusatory finger at high rent, and making room […]
Celebrations / Marketing / Social Media / Theatre Advertising
December 30, 2015We don’t know about you, but 2016 is looking pretty fine from where we stand. We’ve got some really exciting projects on the horizon, plus we’ll be celebrating 7 years of Pekoe! So let’s get the party started early with some advice from Luke Skywalker & company on how to make 2016 one to remember! […]
Awards / Celebrations / Design / Holiday / Marketing / New Year / Theatre Advertising
December 23, 2015It’s been a great year at The Pekoe Group! From Brooklyn College to Broadway, we’ve been making some pretty amazing memories that have reminded us just how much we love what we do. So before we head into 2016, let’s take a moment to reflect on some of our favorite projects and accomplishments from the […]
Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]
Anniversary / Celebrations / Pekoe Group News / Staff Spotlight / Theatre Advertising
November 11, 2015Time flies when you’re doing what you love! Jessica Ferreira and Jason Murray have been part of the Pekoe family for five years! We can’t even remember a time when Jason wasn’t killing it with design and coding, and Jessica wasn’t brilliantly marketing up a storm. To celebrate, we threw a party (!) and raised our glasses […]
Pekoe is making a move once more. We’re heading to the heart of Times Square–and into a brand new WeWork building–where we’re excited to be closer to our clients and safe from those long cross-town walks. However, there are a few things we’ll miss about being on the East Side… 1. Quiet Streets Well, “New […]