Archive for the ‘Theatre Advertising’ Category

The 5 Best Broadway Promotions of the Season So Far

Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]

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10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

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TPG Turns 7! A Look Back At Theatre In 2009

We’re celebrating our “Lucky 7” anniversary this week! As we’ve been reminiscing about all the amazing productions we’ve been a part of and all the brilliant people we’ve collaborated with, we can’t help but notice how much things have changed since good ol’ “what’s-a-Facebook-ad” 2009. Here is a quick snapshot of what theatre in NYC […]

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The Times Square, It Is A-Changin’: A Look At The History of Times Square

Oh hey, Times Square. We almost didn’t recognize you. These days on Broadway, rent isn’t just a musical: it’s a problem. Many stores in Times Square are feeling the weight of increasing costs, creating an ever-changing landscape. Most recently, Toys”R”Us closed its famous flagship store, pointing an accusatory finger at high rent, and making room […]

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How To Make 2016 The Best Year Ever!

We don’t know about you, but 2016 is looking pretty fine from where we stand. We’ve got some really exciting projects on the horizon, plus we’ll be celebrating 7 years of Pekoe! So let’s get the party started early with some advice from Luke Skywalker & company on how to make 2016 one to remember! […]

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The Top 10 Pekoe Moments of 2015

It’s been a great year at The Pekoe Group! From Brooklyn College to Broadway, we’ve been making some pretty amazing memories that have reminded us just how much we love what we do. So before we head into 2016, let’s take a moment to reflect on some of our favorite projects and accomplishments from the […]

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How Many Digital Advertising Definitions Do You Know?

Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]

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Jessica and Jason Celebrate Five Years with The Pekoe Group!

Time flies when you’re doing what you love! Jessica Ferreira and Jason Murray have been part of the Pekoe family for five years! We can’t even remember a time when Jason wasn’t killing it with design and coding, and Jessica wasn’t brilliantly marketing up a storm. To celebrate, we threw a party (!) and raised our glasses […]

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The Pekoe Group Begins Our West Side Story

Pekoe is making a move once more. We’re heading to the heart of Times Square–and into a brand new WeWork building–where we’re excited to be closer to our clients and safe from those long cross-town walks. However, there are a few things we’ll miss about being on the East Side… 1.     Quiet Streets Well, “New […]

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Arts & Analytics Invites Theatre and Data to the Same Party

When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]

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