Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
June 5, 2018Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
May 29, 2018Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
May 21, 2018Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Awards / Culture / New shows / New York City / Theater / Things To Do / Times Square
May 8, 2018As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]
Awards / Celebrations / Culture / How To / New York City / Theater / Times Square
June 9, 2016The Tony Awards are just days away!! *doing full Thoroughly Modern Millie choreography on the inside* The 70th Annual Tony Awards are happening live this Sunday, June 12 at 8/7c! But you don’t have to be at the Beacon Theatre in NYC to have a Tony’s night to remember. With our tips, you can throw […]
Awards / Celebrations / Culture / New York City / Theater
May 3, 2016The day’s not over yet, but we already know it’s a winner! That’s because the 2016 Tony Award nominations were announced today! Congratulations to all the nominees, with a special shout-out to Eclipsed for pulling in a whopping (and much deserved) 6 nominations, including Best Play!!! #yaaasss Now that nominations are out, you’ve got exactly […]
Before Bert Berns takes over Broadway, he’s giving you another little piece of his heart: a new documentary. If you didn’t catch Piece of My Heart: The Bert Berns Story when it was Off-Broadway, or you haven’t read Here Comes the Night by Joel Selvin yet, here’s a little back story… Photo: Jenny Anderson; Piece of […]
Awards / Celebrations / Design / Holiday / Marketing / New Year / Theatre Advertising
December 23, 2015It’s been a great year at The Pekoe Group! From Brooklyn College to Broadway, we’ve been making some pretty amazing memories that have reminded us just how much we love what we do. So before we head into 2016, let’s take a moment to reflect on some of our favorite projects and accomplishments from the […]
Radio City Music Hall filled up with Broadway’s best this past Sunday to honor an exciting season of theatre that gave us everything from curious incidents to adventures on the town. Just as Amanda predicted in her examiner.com interview, The King and I took home the award for Best Revival of a Musical and The Curious Incident of the Dog in […]
Awards / Celebrations / Pekoe Group News / Staff Spotlight / Theatre Advertising
May 20, 2015Before Amanda Pekoe started her own company in 2009 and became the fiercest theatrical marketing and advertising CEO in town, she was a mere student at Brooklyn College. Since then, she’s been making a name for herself in the theatre industry, leading The Pekoe Group to become a force to be reckoned with, and taking […]