Advertising / Holiday / Marketing / Theater
March 17, 2017When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]
In honor of International Women’s Day and Women’s History Month, we’re digging into the drama of women throughout theatre history. Spoiler alert: women have come a long way. From watching their stories told from the audience to writing their stories themselves, women have always been an integral part of theatre history. 532 BC – 900 […]
Advertising / Anniversary / Celebrations / Marketing / Theater
February 24, 2017The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a lot. The world of theatrical marketing has taken on new ideas, new media, and new voices…and it’s been a blast to be part of it […]
Celebrations / Culture / February / Holiday / Theater
February 14, 2017Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the feels… 1. Falling Slowly – Once For those that believe in love at first sight… 2. Ten Minutes Ago – Rodgers and Hammerstein’s Cinderella For exactly […]
Advertising / Culture / Holiday / Marketing / New Year / Social Media
January 6, 20172016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]
It’s the holiday season! Deck the halls and make sure that menorah gets lit, ‘cause it’s time to be jolly. This year, we’re feeling the joy! So instead of a gift guide full of presents to buy, we’re giving you the greatest gift of all: JOY! Follow our Holiday GIF Guide for 10 ways to […]
Advertising / Culture / Holiday / Marketing / Social Media / Technology
November 28, 2016Right now, in this very moment, millions of Americans are spending millions – make that billions – of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]
Thanksgiving is tomorrow! We can’t wait to watch the parade, drink some wine, and eat all the food in the land. Before we indulge, let’s take a moment to focus on the real reason for the season: it’s a time to give thanks. But why only give thanks on Thanksgiving? How can you fill every […]
Ain’t no party like a Pekoe-Boo party cuz a Pekoe-Boo party has GIFs!!! We had a howling good time last week at our spooky shindig… Complete with “Bloody” Punch, a killer playlist, and, of course, a fierce GIF booth, this Pekoe party had us living our Halloween dreams! We were even introduced to the newest […]
Boo! Halloween weekend is officially upon us. However you’re planning to spend the spookiest days of the year, we hope you’ll carve out a little time for a Halloween dance party. Whether you love a full-on monster mash… Just want to reap some good times with a few friends… Or prefer to get your super […]