Archive for the ‘Copywriting’ Category

5 Ways To Write Better Copy

It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]

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10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

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Write Your Own Adventure: Why Blogs Are Good For Business

Let’s begin by addressing the elephant in the room… Is blogging dead? Every month, 409 million people view over 21.5 billion pages on WordPress alone. According to WorldOMeters, 3.1 million blogs (and rapidly counting) have been posted just today. So it’s pretty safe to say that blogging is alive and well. On the This Is […]

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The Key To Keywords: Unlocking SEO and Google AdWords Success

If you want your website to reach your target audience, you’ve got to speak their language. That means finding those exact phrases and words that help users key into your brand. We’re talking about keywords. What exactly is a keyword? We’re glad you asked. In the simplest terms, a keyword is the word or phrase […]

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What Do Your Tweets Say About Your Brand?

There are 320 million monthly active users on Twitter. And they are interacting with small to medium-sized businesses big time. Photo via Twitter So if you are looking to connect with your target audience 140 characters at a time, take a moment to consider how your tweets are reflecting your brand. Here are five things […]

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TPG’s Favorite Ads of the Summer

We are always on the lookout for the coolest way to tell a story. Whether it’s for a Broadway show or men’s razors, we like to keep our eyes on what’s happening in the world of marketing and advertising. Here are a few ads that caught our attention this summer:  1.     A Big Idea. A Tiny […]

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A Pekoe-Style Wedding Shower for Mara & Billy!

In the Pekoe family, when one of us has something to celebrate, we all do! So in honor of Copywriter Mara Szabo’s upcoming wedding, the whole gang got together to shower her and her fiancé, Billy, with a little extra love. We got the party started by watching a slideshow of the happy couple through […]

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She Went to Florida and All She Got Was This Beautiful Ring…

Congratulations are in order! Love is in the air! We’re shouting a specific instance of fabulous love from the rooftops: our favorite copywriter Mara Szabo recently got engaged! She and her long-time BF– a handsome fella by the name of Billy– took a little trip down to the most magical place on Earth (Disney World, of […]

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I Forgive You Ronald Reagan Opens on Theatre Row!

I Forgive You Ronald Reagan was cleared for takeoff this week when it officially opened on Theatre Row. The story is captivating and inherently human: a family dealing with the aftereffects of a political gamble they lost decades ago. It is a glimpse into a moment in American history we thought we knew. PJ Benjamin […]

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The Five Theater Marketing Must-Haves

Through our work on countless shows, we have found what really works when it comes to marketing for theater. We’ve learned first hand that it is not enough to just catch the attention of your target audience. (Although, that is definitely important!) What really matters is keeping their attention and turning them into a happy […]

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