Archive for the ‘Culture’ Category

Get Your Broadway On This Halloween 🎃

Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]

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Does Theatre Even Matter? Understanding The Consumer Benefits of Theatre

We know, we know. As theatre lovers, it sounds crazy to ever question the value of the arts. But the world seems to be at a cultural crossroads, leaving the arts teetering on unsteady ground. So, we thought it might be time to put on our marketing hats to try to understand the true consumer […]

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Embracing Diversity on Broadway

If you’ve been paying attention to the past couple of seasons on Broadway, you’ve probably noticed a seemingly growing trend for diversity. Shows like Hamilton, Shuffle Along, The Color Purple, Allegiance, and On Your Feet! largely featured non-white cast members, while shows like Fun Home, Falsettos, and Significant Other brought LGBTQ stories center stage. Backstage, the diversity among designers was greater than ever thanks to women-led creative […]

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14 Broadway Love Songs You’ll Fall For

Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the feels… 1. Falling Slowly – Once For those that believe in love at first sight… 2. Ten Minutes Ago – Rodgers and Hammerstein’s Cinderella For exactly […]

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TPG’s Winter/Spring 2017 Theatre Guide

Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you look at it, we’ve got some awesome shows (on and off Broadway) to keep you warm in the next few weeks: American Ballet Theatre Studio […]

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7 Resolutions That Will Help You Engage Your Audience This Year

2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]

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TPG’s 2016 Holiday GIF Guide

It’s the holiday season! Deck the halls and make sure that menorah gets lit, ‘cause it’s time to be jolly. This year, we’re feeling the joy! So instead of a gift guide full of presents to buy, we’re giving you the greatest gift of all: JOY! Follow our Holiday GIF Guide for 10 ways to […]

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The History and Future of Cyber Monday

Right now, in this very moment, millions of Americans are spending millions – make that billions –  of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]

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TPG’s Third Annual ThanksGIFing!

Thanksgiving is tomorrow! We can’t wait to watch the parade, drink some wine, and eat all the food in the land. Before we indulge, let’s take a moment to focus on the real reason for the season: it’s a time to give thanks. But why only give thanks on Thanksgiving? How can you fill every […]

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How To Market To Millennials From The Millennials Who Know Marketing

Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]

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