Archive for the ‘Culture’ Category

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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The State of Broadway Part II: Plays

Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]

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The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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The State of Broadway: Part I

As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]

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Five Non-Profits That Are Making Theatre Better For Everyone

It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]

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Get Your Broadway On This Halloween 🎃

Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]

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Does Theatre Even Matter? Understanding The Consumer Benefits of Theatre

We know, we know. As theatre lovers, it sounds crazy to ever question the value of the arts. But the world seems to be at a cultural crossroads, leaving the arts teetering on unsteady ground. So, we thought it might be time to put on our marketing hats to try to understand the true consumer […]

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Embracing Diversity on Broadway

If you’ve been paying attention to the past couple of seasons on Broadway, you’ve probably noticed a seemingly growing trend for diversity. Shows like Hamilton, Shuffle Along, The Color Purple, Allegiance, and On Your Feet! largely featured non-white cast members, while shows like Fun Home, Falsettos, and Significant Other brought LGBTQ stories center stage. Backstage, the diversity among designers was greater than ever thanks to women-led creative […]

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14 Broadway Love Songs You’ll Fall For

Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the feels… 1. Falling Slowly – Once For those that believe in love at first sight… 2. Ten Minutes Ago – Rodgers and Hammerstein’s Cinderella For exactly […]

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