Archive for the ‘How To’ Category

Get Your Broadway On This Halloween 🎃

Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]

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5 Ways To Write Better Copy

It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]

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Don’t Throw Away Your Shot: 5 Tips for Taking Great iPhone Photos

You’ve seen the ads: “Shot on an iPhone.” Photo: The Inspiration Room It seems simple enough; just whip out your phone and bam! you’re a professional photographer. Well, there’s actually a little more to it than that. Because let’s face it, photos matter. According to Fast Company, content that incorporates visuals receives 94% more views […]

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Facebook Live 101: Bring Your Social Media To Life

Facebook has always been about what is currently happening in the world. These days, it’s about what is literally happening right this very second. We’re talking about Facebook Live, the new feature that allows Facebook users to live stream video to their friends and followers using a smartphone. In other words, it brings social media […]

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How To Throw The Ultimate Tony Awards Party

The Tony Awards are just days away!! *doing full Thoroughly Modern Millie choreography on the inside* The 70th Annual Tony Awards are happening live this Sunday, June 12 at 8/7c! But you don’t have to be at the Beacon Theatre in NYC to have a Tony’s night to remember. With our tips, you can throw […]

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How To Make Shareable Content That Grabs Attention and Then Keeps It

When it comes to social media, what you share is who you are. For brands, this makes likes, follows, and shares pretty valuable currency. But how do you get them? What makes something “shareable”? Shareable content has essentially two jobs: to grab attention, and then to keep it. We’ve broken it down below with a […]

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Top Five Reasons to See Theatre in the Summer!

Sure, you can see amazing theatre all year long—this is New York City after all—but for a truly magical theatre-going experience, nothing outshines the sunny season. Here are five reasons why seeing theatre in the summer is the best! 1. Theatre Outside! (Photo via TimeOut.com) Break free from the confines of walls and ceilings! Just […]

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Stay Cool With TPG’s Summer Hot List

The summer is young and there’s still plenty of time to experience all the exciting things this urban playground has to offer. Here is our list of the coolest things to do under the NYC sun: 1.    Indulge in a Sweet Freedom Sundae It’s not just the sound that’s sweet! Grab a spoon ’cause NYC’s most […]

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Summer Intern Life Hacks

School is out and the interns are in! In honor of our awesome summer interns, we’ve listed out some of our favorite hacks that are guaranteed to make life in the office – and in NYC – a breeze. 1.     Stay Caffeinated First things first: you are going to need to stay caffeinated. Sign up for […]

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What Don Draper Taught Us About Advertising

As the final episode of Mad Men approaches, we are taking a moment to look back at some of the words of wisdom given to us by Sterling Cooper & Partners’ most intoxicating – and occasionally, most intoxicated – Creative Director. Here are our top five lessons in advertising from the one and only, Don Draper. 1. “Make it […]

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