How To / New Year / Social Media / Technology
January 18, 20182018 has arrived and we’re seriously committing to our New Year’s resolutions. Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According to The Broadway League, approximately half of Broadway tickets were purchased online in the 2016-17 season, and those sales aren’t slowing down. Here are the […]
Advertising / Culture / Holiday / Marketing / New Year / Social Media
January 6, 20172016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]
Advertising / Culture / New Year / New York City / Theatre Advertising / Times Square
January 14, 2016Oh hey, Times Square. We almost didn’t recognize you. These days on Broadway, rent isn’t just a musical: it’s a problem. Many stores in Times Square are feeling the weight of increasing costs, creating an ever-changing landscape. Most recently, Toys”R”Us closed its famous flagship store, pointing an accusatory finger at high rent, and making room […]
Awards / Celebrations / Design / Holiday / Marketing / New Year / Theatre Advertising
December 23, 2015It’s been a great year at The Pekoe Group! From Brooklyn College to Broadway, we’ve been making some pretty amazing memories that have reminded us just how much we love what we do. So before we head into 2016, let’s take a moment to reflect on some of our favorite projects and accomplishments from the […]