Archive for the ‘New York City’ Category

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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The State of Broadway Part II: Plays

Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]

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The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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The State of Broadway: Part I

As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]

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Five Non-Profits That Are Making Theatre Better For Everyone

It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]

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Where In The World Is Your Audience? Marketing to Tourists vs. Locals

New York City attracts people from all over the world. In 2015, 58.5 million visitors took a bite out of the Big Apple. As one of the city’s biggest draws, Broadway also brings in crowds from all over: 63% of ticket sales in the 2015-16 season came from tourists. So when you are creating a campaign for […]

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TPG’s Winter/Spring 2017 Theatre Guide

Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you look at it, we’ve got some awesome shows (on and off Broadway) to keep you warm in the next few weeks: American Ballet Theatre Studio […]

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Oh, The Horror! 10 Things To Do This Halloween In NYC

This Halloween is going to be fierce. We can feel it in our bones. The city that never sleeps has a few more reasons for you to keep your eyes open this month. RIP, boredom; we’ve got 10 awesome things you can do this Halloween season that go (fist) bump in the night: 1. The Uninvited: […]

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TPG’s Fall Theatre Guide

Apple picking, pumpkin carving, cardigan wearing: autumn, we love you. The only thing that could make this beautiful season even better is this list of must-see shows playing in NYC this fall: Oh Hello, on Broadway September 23 – January 8 What is it? Nick Kroll and John Mulaney bring their popular alter egos Gil […]

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