Archive for the ‘Big Data’ Category

Trusting Your Gut vs. Trusting The Data

Great advertising and marketing delivers the right message to the right people through the right media at just the right moment. The tricky part is finding those right moments and messages. So the big question is: do you follow the data or do you trust your gut?   It’s a data-driven world out there and […]

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How Many Digital Advertising Definitions Do You Know?

Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]

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Arts & Analytics Invites Theatre and Data to the Same Party

When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]

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