Archive for the ‘New shows’ Category

The State of Broadway Part II: Plays

Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]

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The State of Broadway: Part I

As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]

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The Anatomy of Great Key Art

One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]

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TPG’s Winter/Spring 2017 Theatre Guide

Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you look at it, we’ve got some awesome shows (on and off Broadway) to keep you warm in the next few weeks: American Ballet Theatre Studio […]

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TPG’s Fall Theatre Guide

Apple picking, pumpkin carving, cardigan wearing: autumn, we love you. The only thing that could make this beautiful season even better is this list of must-see shows playing in NYC this fall: Oh Hello, on Broadway September 23 – January 8 What is it? Nick Kroll and John Mulaney bring their popular alter egos Gil […]

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Help Bring 10,000 Girls To ECLIPSED on Broadway!

How do you take a powerful show and make it an empowering experience? We can think of 10,000 ways. On Martin Luther King, Jr. Day, ECLIPSED embarked on an amazing new initiative. The new Broadway play written by The Walking Dead’s Danai Gurira and starring Academy Award-winner Lupita Nyong’o (12 Years a Slave) wants to bring […]

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TPG’s Winter Theatre Guide

It’s getting cold out there… but the theatre is heating up! Stay warm this January and February with these hot tickets: C.S. Lewis’ The Screwtape Letters       Now-January 24 What is it? C.S. Lewis is back. Fellowship for Performing Arts is keeping their incredible New York season going with this live adaptation of the C.S. Lewis […]

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Theatre to be Thankful For: TPG’s November Theatre Guide

It’s November and you know what that means: time to get thankful! The amount of theatre worth giving thanks for this month could fill an entire cornucopia, so let’s dig in: Invisible Thread What is it? An inspiring new musical based on the true story of Griffin Matthews, who traveled to Uganda to find his […]

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CEO Amanda Pekoe Gives Bloomberg Business The Scoop On Hamilton’s Marketing Revolution

It’s all about that buzz. How do you get 700+ theater fans to stand outside you theater in hopes of winning a lottery ticket to your new musical? You give them something to talk about. That’s exactly what Lin-Manuel Miranda’s musical Hamilton has done. With its #Ham4Ham ticket lottery that promises the hope of winning a $10 […]

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Fellowship for Performing Arts Brings C.S. Lewis To New York City

C.S. Lewis is coming to The Big Apple. Fellowship for Performing Arts is setting up shop at The Pearl Theatre from November to February, where they will present four incredible productions. They will bring to life the words of C.S. Lewis (author of The Chronicles of Narnia), as well as delve into the theologian’s own story […]

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