Archive for the ‘Video’ Category

Beyond The Commercial: The 5 Content Videos You Need To Make

Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in the audience. Today, video is far more than simply broadcast. It’s used on websites, social channels, digital ads, emails, and more, becoming a major sales […]

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The 5 Best Broadway Promotions of the Season So Far

Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]

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Happy Holidays from The Pekoe Group!

The weather outside may not be frightful just yet, but it’s still the holiday season! The Pekoe Group is feeling festive and spreading some serious cheer… with a little help from Pepito. Click to watch our new holiday video! Wishing you a joyful holiday season and a happy, healthy new year!

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The Summer of Amazing Grace

Amazing Grace is having an amazing summer. We hope you got the chance to see the cast share their sweet sound at some of the hottest events of the season. But if you missed it (or have just gotta see it again), never fear: Pekoe is here! Grace always shows up, come rain or some shine. […]

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Tail! Spin! Strategy Report: The Election Day Campaign

As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]

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Happy One-Year Anniversary to 50 Shades! The Musical

How is 50 Shades! The Musical Parody just like the perfect lover? It’s super sexy, makes you laugh, and always remembers an anniversary. Last week, the hit musical celebrated its one-year anniversary in New York City! After dominating audiences for 419 sexy performances, the cast and crew took a little time to celebrate: hard. After a super […]

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Happy PAWlidays!

Can you believe the holidays are already here? We’ll admit they snuck up on us this year. Luckily, when we found ourselves unprepared for the most wonderful time of the year, we had a little help getting into the holiday spirit! We wish you a wonderful holiday season and a happy, healthy new year! Celebrate […]

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Happy ThanksGIFing from The Pekoe Group!

We have so much to be thankful for this year. So before we fill up our stomachs tomorrow, let’s take a moment to be grateful that our hearts are already full. Here are just 10 of the many things we are giving thanks for this Thanksgiving – told through some old-timey GIFs: 1. Our wives, husbands, […]

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Staff Spotlight: Jessica Ferreira

Jessica Ferreira’s got moves you’ve never seen. From catching the attention of So You Think You Can Dance to stealing the scene in our TPG music videos, our amazing Marketing Director knows how to bring it on the dance floor. This week, she struts into the spotlight — Fosse style — to talk about how […]

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The Song of the Summer is…

Summer is almost over. So, before all the crop tops fade away and every beverage turns to “pumpkin,” we must resolve the most important dilemma of the season… What is the Song of the Summer?! 2014 had plenty of chart-toppers that rocked our socks off and had us tapping our toes in the sand (or […]

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