Generating Buzz Online

If your marketing plan includes generating online buzz about your show, there are countless ways to go about it. The internet as a whole is overwhelming. So, you’re going to have to choose the online outlets where your patrons are talking around their virtual water cooler.  Research who your fans are, then reach out to them directly. Where is your audience talking online? After you’ve nailed that down, here are a couple online buzz ideas:

Forums and Message Boards
Most websites have a message board, so get in on the discussion! Be careful to research the rules of the forum and get a feel for the climate of the conversation before you jump in. If you blindly post advertising copy in an active online forum, there could be backlash from the very community you’re trying to reach. If you post stiff copy on a site and aren’t conversing with the members, you run the risk of being an outsider to the community. Remember:  Post content that will be useful to the forum readers.

Reaching out directly to vibrant online communities can catapult your message around the globe. David Meerman Scott, an online marketing strategist, documented a perfect example of how reaching fans directly can lead to massive exposure online and in traditional media. In his ebook The New Rules of Viral Marketing, he discusses how one marketing executive reached out to just 7 Harry Potter fan sites which led to global media coverage of the Universal Orlando Harry Potter expansion. If you can target the specific people that want what you’re selling, they can be your biggest advocates and drive your message for you.

Twitter
Using social networking services, like Twitter, generates buzz. Twitter in particular will generate brand recognition quickly because every time one person tweets something, it is placed in all of their followers’ news-feeds. Give your contest a tag such as #ThePekoeGroupContest. This way, you can search for all the tweets containing your specific phrase. Each tweeted entry to your contest notifies all the followers that person has.

This means that if 50 people enter your contest via Twitter and each person has 50 followers, then there’s a potential 2,500 people that will see those 50 entries to the contest. Maybe they’ll want to enter for a chance to win too!

TwitRand() is a helpful tool for any Twitter contest since one of its features allows you to pick a random user that tweeted your contest phrase.

If this has sparked any ideas or interest in you, start your own research and check out a couple of our favorite blogs and articles listed on our sidebar. The biggest challenge with the internet is not that it doesn’t have the capacity to help you drive your message to patrons; it’s that you have to choose the best resources to drive your message to the people who want it.