Say Hallelujah For YouTube Promoted Videos

You’ve just created a brand new commercial for your amazing show. Everyone’s going to love it. You can feel it. You’ve poured your soul into this production and now you can show everyone just enough titillating footage to get them running to the box office! You upload it to YouTube and wait for it to catch on like wildfire. An hour goes by and you refresh the page: 1 view.  A day goes by, you refresh the page: 3 views and a comment from your mom. Great. Thousands of videos get uploaded every day. How are you going to get your video noticed? What are you going to do now? How will you get the masses into your empty seats?

Looks like what you need to do is to promote your video. YouTube is owned by Google. So, if you’re familiar with the Google Adwords it’s easy to hit the ground running. After you’ve uploaded your video, create a promotion.

Keywords are your savior. Create a list of keywords the same way as Google Adwords keywords. Imagine what your audience is looking for and they will find you!

Stick to your budget faithfully. You will only pay when someone clicks on your ad. So, you can have a budget as big or as small as you want.

Convert your captive audience. Now that they’ve seen your video, make sure everyone knows what you want them to do next: BUY TICKETS!