Posts Tagged ‘advertising’

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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What Don Draper Taught Us About Advertising

As the final episode of Mad Men approaches, we are taking a moment to look back at some of the words of wisdom given to us by Sterling Cooper & Partners’ most intoxicating – and occasionally, most intoxicated – Creative Director. Here are our top five lessons in advertising from the one and only, Don Draper. 1. “Make it […]

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Outdoor Advertising Gets a Facelift

See you later phone kiosks; New York City is going digital. At the end of last year, Mayor Bill de Blasio announced the approval of the LinkNYC proposal that will replace payphones around the city with free Wi-Fi hotspots. These hotspots, called “Links,” will not only provide free Wi-Fi, but also free U.S. calls made on your […]

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Staff Spotlight: Jacqueline Muñoz

The first rule of improv comedy is to always say, “Yes, and…” So, when we tell you to watch the latest staff spotlight about this brilliant unrehearsed art form, you know what to do: say “Yes!” (and…enjoy it!)   The Pekoe Group’s Executive Assistant, Jacqueline Muñoz, takes us deep into the underground scene of improvisational […]

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Staff Spotlight: Ryan Meitzler

Step out of the city and into the wild with one of our copywriters, Ryan Meitzler, as he tells us about the joys of camping and hiking! At The Pekoe Group, Ryan is a master at writing, proofreading, cinematography and video editing, but even masters need inspiration: every once in a while, he powers down […]

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Designers’ Ego: Controlling Your Art Online

All designers have an ego. Maybe it comes from seeing your work flash by on a subway or hoisted 20 stories up in Times Square, but whatever the cause, it’s not changing anytime soon. And whether it’s a healthy dose or a little over-inflated, our egos generally don’t appreciate it when people mess with our […]

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Mashable Presents: 10 Creative Uses of the New Facebook Profile

The new Facebook layout has sparked a new wave of creativity on individual’s and company’s Facebook pages alike. Several versions of this article have popped up on Mashable since Facebook revealed their new profile pages last December. Each time we are impressed by the outstanding creativity some people have with their personal profile pages. With the new […]

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The Pekoe Group Celebrates Opening Night With The Sphinx Winx! 5/18/2011

Everyone was walking like an Egyptian Wednesday evening at Theatre Row at the opening night party for The Sphinx Winx, a modern musical comedy misinterpretation of the classic love triangle among Julius Caesar, Cleopatra and Marc Antony. Guests moved from The Beckett Theatre to the upstairs lounge to celebrate like ancient Egyptian royalty and toast the […]

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