Posts Tagged ‘Amanda Pekoe’

CEO Amanda Pekoe Gives Bloomberg Business The Scoop On Hamilton’s Marketing Revolution

It’s all about that buzz. How do you get 700+ theater fans to stand outside you theater in hopes of winning a lottery ticket to your new musical? You give them something to talk about. That’s exactly what Lin-Manuel Miranda’s musical Hamilton has done. With its #Ham4Ham ticket lottery that promises the hope of winning a $10 […]

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A Winning Night At The Tony Awards

Radio City Music Hall filled up with Broadway’s best this past Sunday to honor an exciting season of theatre that gave us everything from curious incidents to adventures on the town. Just as Amanda predicted in her examiner.com interview, The King and I took home the award for Best Revival of a Musical and The Curious Incident of the Dog in […]

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Amanda Pekoe is Brooklyn College’s Theater Alumna of the Year!

Before Amanda Pekoe started her own company in 2009 and became the fiercest theatrical marketing and advertising CEO in town, she was a mere student at Brooklyn College. Since then, she’s been making a name for herself in the theatre industry, leading The Pekoe Group to become a force to be reckoned with, and taking […]

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A Heaven-Sent Happy Hour with the LCT Young Angels

The Pekoe Group experienced a little heaven on Earth Monday night at the Lincoln Center Theater Young Angels happy hour event. Cocktails in hand, we floated above the city on the terrace of the Claire Tow Theater to enjoy some cheeseburgers in paradise– adorable, bite-size cheeseburgers to be exact– and other tiny treats like mini cupcakes from Billy’s Bakery […]

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