Posts Tagged ‘Hamilton’

CEO Amanda Pekoe Gives Bloomberg Business The Scoop On Hamilton’s Marketing Revolution

It’s all about that buzz. How do you get 700+ theater fans to stand outside you theater in hopes of winning a lottery ticket to your new musical? You give them something to talk about. That’s exactly what Lin-Manuel Miranda’s musical Hamilton has done. With its #Ham4Ham ticket lottery that promises the hope of winning a $10 […]

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