Posts Tagged ‘marketing’

The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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Staff Spotlight: Jessica Ferreira

Jessica Ferreira’s got moves you’ve never seen. From catching the attention of So You Think You Can Dance to stealing the scene in our TPG music videos, our amazing Marketing Director knows how to bring it on the dance floor. This week, she struts into the spotlight — Fosse style — to talk about how […]

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Double the Birthdays, Double the Celebrating!

If you were born during the month of September, there is a good chance that you would be great at marketing. At least that’s what appears to be the case here at The Pekoe Group. This past week, we celebrated not one, but two birthdays from our marketing team. First, we gathered around the conference […]

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Staff Spotlight: Jacqueline Muñoz

The first rule of improv comedy is to always say, “Yes, and…” So, when we tell you to watch the latest staff spotlight about this brilliant unrehearsed art form, you know what to do: say “Yes!” (and…enjoy it!)   The Pekoe Group’s Executive Assistant, Jacqueline Muñoz, takes us deep into the underground scene of improvisational […]

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The Five Theater Marketing Must-Haves

Through our work on countless shows, we have found what really works when it comes to marketing for theater. We’ve learned first hand that it is not enough to just catch the attention of your target audience. (Although, that is definitely important!) What really matters is keeping their attention and turning them into a happy […]

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Designers’ Ego: Controlling Your Art Online

All designers have an ego. Maybe it comes from seeing your work flash by on a subway or hoisted 20 stories up in Times Square, but whatever the cause, it’s not changing anytime soon. And whether it’s a healthy dose or a little over-inflated, our egos generally don’t appreciate it when people mess with our […]

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The Pekoe Group Celebrates Opening Night With The Sphinx Winx! 5/18/2011

Everyone was walking like an Egyptian Wednesday evening at Theatre Row at the opening night party for The Sphinx Winx, a modern musical comedy misinterpretation of the classic love triangle among Julius Caesar, Cleopatra and Marc Antony. Guests moved from The Beckett Theatre to the upstairs lounge to celebrate like ancient Egyptian royalty and toast the […]

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Graphic Designers: Build Your Portfolio Online!

As a Graphic Designer, one of the most important things is showing the world what you have to offer. Nowadays, this includes having an online portfolio. Many people aim to have their own website but this takes time, money, and a decent knowledge of various coding languages. For those who don’t feel that they have […]

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The iPad Rocks Our Collective Socks

  If you don’t have a tablet already, you’ve probably been tempted to buy one. And why not?All the cool kids seem to have them.   By far the most popular tablet is the iPad. (There are tons of other options in the market:  the Samsung P100, the Motorola Xoom, the HP Slate 500, etc. […]

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Generating Buzz Online

If your marketing plan includes generating online buzz about your show, there are countless ways to go about it. The internet as a whole is overwhelming. So, you’re going to have to choose the online outlets where your patrons are talking around their virtual water cooler.  Research who your fans are, then reach out to […]

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