Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
Continue Reading...
Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Continue Reading...
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Continue Reading...
Culture / New York City / Non-Profit / Theater
Tags: broadway, classical theatre of harlem, epic theatre ensemble, internships, LARK theatre, New York City, new york theatre workshop, nonprofit, nyc, NYC interns, NYC Theater, nyc theatre, off-broadway, roundabout theatre, small business, the pekoe group, Theater, theatre
March 13, 2018
It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]
Continue Reading...
Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]
Continue Reading...
How does Off-Broadway celebrate the holidays? You tell us. Actually, why don’t you show us! The Off-Broadway League has started an industry-wide campaign to get a sneak peek inside the holiday happenings backstage and behind-the-scenes of Off-Broadway shows in NYC. So if you’re in your dressing room and you hear some impromptu carol singing, or […]
Continue Reading...
C.S. Lewis is coming to The Big Apple. Fellowship for Performing Arts is setting up shop at The Pearl Theatre from November to February, where they will present four incredible productions. They will bring to life the words of C.S. Lewis (author of The Chronicles of Narnia), as well as delve into the theologian’s own story […]
Continue Reading...
When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]
Continue Reading...
Have you ever found out about an amazing show that everyone loved . . . after it closed? Ever gotten so overwhelmed looking for the right ticket price that you just gave up? Wish you could tell everyone when you saw a must-see show? Then you’ve gotta check out Show-Score.com. There’s a new website in town and […]
Continue Reading...
As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]
Continue Reading...