Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
June 5, 2018Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
May 29, 2018Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]
Celebrations / Culture / Holiday / How To / Theater
October 12, 2017Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]
How does Off-Broadway celebrate the holidays? You tell us. Actually, why don’t you show us! The Off-Broadway League has started an industry-wide campaign to get a sneak peek inside the holiday happenings backstage and behind-the-scenes of Off-Broadway shows in NYC. So if you’re in your dressing room and you hear some impromptu carol singing, or […]
C.S. Lewis is coming to The Big Apple. Fellowship for Performing Arts is setting up shop at The Pearl Theatre from November to February, where they will present four incredible productions. They will bring to life the words of C.S. Lewis (author of The Chronicles of Narnia), as well as delve into the theologian’s own story […]
Advertising / Big Data / Technology / Theater / Theatre Advertising
September 30, 2015When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]
Have you ever found out about an amazing show that everyone loved . . . after it closed? Ever gotten so overwhelmed looking for the right ticket price that you just gave up? Wish you could tell everyone when you saw a must-see show? Then you’ve gotta check out Show-Score.com. There’s a new website in town and […]
Advertising / Design / Marketing / Opening Night / Theatre Advertising / Video
June 3, 2015As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]
Love THE LION? Join the club. Award-winning songwriter Benjamin Scheuer shares his beautifully heartfelt story (and rockin’ guitar riffs) with unending charisma, candid wit, and a smile you’ll never recover from in his solo musical THE LION— and everybody wants a piece of the magic. In fact, he’s taking his story all over Manhattan with a […]