Posts Tagged ‘Theater Advertising’

Five (Fake) Tech Inventions That Could (Truly) Change Broadway

What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]

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How Many Digital Advertising Definitions Do You Know?

Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]

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Arts & Analytics Invites Theatre and Data to the Same Party

When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]

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Tail! Spin! Strategy Report: The Election Day Campaign

As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]

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Staff Spotlight: Ryan Meitzler

Step out of the city and into the wild with one of our copywriters, Ryan Meitzler, as he tells us about the joys of camping and hiking! At The Pekoe Group, Ryan is a master at writing, proofreading, cinematography and video editing, but even masters need inspiration: every once in a while, he powers down […]

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