Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
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Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]
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When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]
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As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]
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Copywriting / Design / Marketing / Pekoe Group News / Social Media / Technology / Theater / Things To Do / Video
Tags: Ad agency, advertising, Boy Scouts, Copywriting, Nature, nyc, Outdoors, Ryan Meitzler, Staff, Theater, Theater Advertising, youtube
July 15, 2013
Step out of the city and into the wild with one of our copywriters, Ryan Meitzler, as he tells us about the joys of camping and hiking! At The Pekoe Group, Ryan is a master at writing, proofreading, cinematography and video editing, but even masters need inspiration: every once in a while, he powers down […]
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