Posts Tagged ‘theater marketing’

Five (Fake) Tech Inventions That Could (Truly) Change Broadway

What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]

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The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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How To Invest In Technology In 2018

2018 has arrived and we’re seriously committing to our New Year’s resolutions. Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According to The Broadway League, approximately half of Broadway tickets were purchased online in the 2016-17 season, and those sales aren’t slowing down. Here are the […]

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Arts & Analytics Invites Theatre and Data to the Same Party

When it comes to theatre, word of mouth is gold. But getting the right words in the right mouths – that kind of gold takes a little digging. In other words, you’ve gotta figure out who your audience is, where to find them, and what makes them tick (buying tickets). We’re talking demographics and psychographics. […]

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Tail! Spin! Strategy Report: The Election Day Campaign

As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]

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R U QR Compatible? Branding With Techie Style!

From the subway ads flashing by on your way to work to the Metro clutched in your hand, QR or “Quick Response” codes are everywhere these days. Whether they’re enabling viewers to buy tickets to the latest Broadway musical from their smartphones or simply driving traffic to a show’s website, these black and white squares are the […]

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Time For A Facelift: Iconic Branding and Logos

While you are reading this, you might be drinking a Grande Triple Mocha and you might be noticing the caffeine taking effect. What you might not notice is that there is now something missing from your cup. To mark their 40th anniversary, Starbucks decided to do something radical: change their company logo. They might have […]

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