Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
June 5, 2018Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
May 29, 2018Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
May 21, 2018Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
May 15, 2018There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
Awards / Culture / New shows / New York City / Theater / Things To Do / Times Square
May 8, 2018As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]
It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]
Celebrations / Culture / Holiday / How To / Theater
October 12, 2017Halloween and theatre are a perfect match. Dramatic lighting? Check. Great snacks? Check. And, most importantly, the costumes! Check, check, and check. Don’t have a costume yet? We have you covered. Keep reading for some of our favorite DIY costumes to wow all your thespian friends: Elphaba from Wicked: She’s so much more than just a witch […]
It’s November and you know what that means: time to get thankful! The amount of theatre worth giving thanks for this month could fill an entire cornucopia, so let’s dig in: Invisible Thread What is it? An inspiring new musical based on the true story of Griffin Matthews, who traveled to Uganda to find his […]
Pekoe is making a move once more. We’re heading to the heart of Times Square–and into a brand new WeWork building–where we’re excited to be closer to our clients and safe from those long cross-town walks. However, there are a few things we’ll miss about being on the East Side… 1. Quiet Streets Well, “New […]
Have you ever found out about an amazing show that everyone loved . . . after it closed? Ever gotten so overwhelmed looking for the right ticket price that you just gave up? Wish you could tell everyone when you saw a must-see show? Then you’ve gotta check out Show-Score.com. There’s a new website in town and […]