Posts Tagged ‘theatre marketing’

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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Have Deal Sharing Sites Jumped the Shark?

It was announced yesterday that Groupon and Live Nation are joining forces to create a massive online-ticket deal site called Groupon Live. Sites like Groupon and LivingSocial have already started arranging door-busters with live performances, but now deal mongers will have a stream-lined entertainment site where they can get deals on the live events they […]

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The iPad Rocks Our Collective Socks

  If you don’t have a tablet already, you’ve probably been tempted to buy one. And why not?All the cool kids seem to have them.   By far the most popular tablet is the iPad. (There are tons of other options in the market:  the Samsung P100, the Motorola Xoom, the HP Slate 500, etc. […]

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R U QR Compatible? Branding With Techie Style!

From the subway ads flashing by on your way to work to the Metro clutched in your hand, QR or “Quick Response” codes are everywhere these days. Whether they’re enabling viewers to buy tickets to the latest Broadway musical from their smartphones or simply driving traffic to a show’s website, these black and white squares are the […]

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Have No Fear, HootSuite is Here!

Juggling countless social media accounts while trying to cultivate meaningful relationships can seem an insurmountable task for any business owner or entrepreneur. In today’s rough and tumble online world, the lack of a well-maintained social network can prevent your business from working its way up the cyberspace ladder. If only there were a marketing tool […]

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Say Hallelujah For YouTube Promoted Videos

You’ve just created a brand new commercial for your amazing show. Everyone’s going to love it. You can feel it. You’ve poured your soul into this production and now you can show everyone just enough titillating footage to get them running to the box office! You upload it to YouTube and wait for it to […]

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Time For A Facelift: Iconic Branding and Logos

While you are reading this, you might be drinking a Grande Triple Mocha and you might be noticing the caffeine taking effect. What you might not notice is that there is now something missing from your cup. To mark their 40th anniversary, Starbucks decided to do something radical: change their company logo. They might have […]

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