Posts Tagged ‘Tips’

Five (Fake) Tech Inventions That Could (Truly) Change Broadway

What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]

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The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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Summer Intern Life Hacks

School is out and the interns are in! In honor of our awesome summer interns, we’ve listed out some of our favorite hacks that are guaranteed to make life in the office – and in NYC – a breeze. 1.     Stay Caffeinated First things first: you are going to need to stay caffeinated. Sign up for […]

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The TPG Tool Belt: Lynda.com

The Pekoe Group is all about doing the best work in the best way possible. So before we totally nail a project, we hit up The TPG Tool Belt. What’s one of the tools we turn to first? Our girl Lynda! When our web developers have a question about new software or programs, Lynda’s got […]

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The Five Theater Marketing Must-Haves

Through our work on countless shows, we have found what really works when it comes to marketing for theater. We’ve learned first hand that it is not enough to just catch the attention of your target audience. (Although, that is definitely important!) What really matters is keeping their attention and turning them into a happy […]

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