Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Continue Reading...
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Continue Reading...
Awards / Culture / New shows / New York City / Theater / Things To Do / Times Square
Tags: broadway, charts, data, graphs, musicals, new post, nyc, pekoe group, plays, series, specials, stastics, Theater, theatre, Tony Awards, trends
May 8, 2018
As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]
Continue Reading...
The Tony Awards are just days away!! *doing full Thoroughly Modern Millie choreography on the inside* The 70th Annual Tony Awards are happening live this Sunday, June 12 at 8/7c! But you don’t have to be at the Beacon Theatre in NYC to have a Tony’s night to remember. With our tips, you can throw […]
Continue Reading...
Radio City Music Hall filled up with Broadway’s best this past Sunday to honor an exciting season of theatre that gave us everything from curious incidents to adventures on the town. Just as Amanda predicted in her examiner.com interview, The King and I took home the award for Best Revival of a Musical and The Curious Incident of the Dog in […]
Continue Reading...
It’s that time of year again: summer is just weeks away, the Tony Awards® are on theater lovers’ minds, and The Broadway League’s Spring Road Conference is in full swing! The Broadway League is the national trade association for the Broadway industry. Their mission is to foster interest in Broadway theatre and support the creation […]
Continue Reading...
Forget dads and grads, for us theatre folk June can only mean one thing: The Tony Awards! So break out your tuxes and gowns (or your Phantom of the Opera half-masks and Wicked witch hats) and get your party preparations in order ‘cause in less than a week, the Wolverine from Oz himself (Hugh Jackman) is back to host […]
Continue Reading...