Posts Tagged ‘Writing’

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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5 Ways To Write Better Copy

It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]

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Rising To The Top Of The Pile

Looking for a new job is a process everyone dreads—the overwhelming posts on internet job boards, the frenzied cross-town sprint to make it from one interview to the next, the anxious nail-biting as you wait for that one phone call that might change your life forever. Without a doubt, though, writing a cover letter has […]

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Creativity vs. Clarity and Why E-mail Needs The Latter

  Working in the creative industries, many of us have a tendency to cling steadfastly to the notions of artistic freedom and poetic license. Originality is our thing. Rebellion, too. We want—no, need!—to pair the floral-print, full skirt with the striped boatneck top, to fill our iPods exclusively with the music of bygone eras and bands […]

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Writing SEO Content Without Sounding Like A Robot

So you’ve persuaded your boss that your company should have a blog. That’s great! You sold them on the benefits of reaching new audiences, attracting potential customers with interesting entries and the potential SEO boost. Now you just have to write it. Great. Content may be king in the land of the web, but without a careful […]

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