The Internet Surpassed TV as Primary News Source for Young Adults

Image: Salvatore Vuono /

Frequently, at The Pekoe Group we get our geek on and read big fat reports about the latest world marketing trends so we can dazzle you with our intellectual prowess. Well, in our search for the latest and greatest, we found out that the PEW organization announced the interesting new results of their latest survey.

The Internet has surpassed television as the primary news source for young adults aged 18-29. They also found that nearly half of adults aged 30-59 cite the Internet as their main news source. Mashable wrote what was probably the most cited and re-published article on the matter. If you’d like to read the whole article, you can do so by clicking here.

“What does it all mean?” you ask. This study is just reinforcing what you probably already feel in your bones. The internet is closing in on traditional press and media avenues.

  • Do you want to listen to music? Rock out to a personalized station on Pandora. 
  • Do you want to watch a TV show? Peruse and choose whatever show you choose on Hulu.
  • Do you want to get the news? The Huffington Post has got the world covered.

The bottom line is that the Internet is a tough competitor for all the established media outlets, not just the television. Advertising and marketing are not all about one size fits all television or printed ads anymore. So who killed the Video Star? I’ll give you a Clue. It was the Internet, in the foyer, with access to niche demographics.