Ticketmaster and Facebook: A Match Made In Heaven?
Who says social networks today aren’t really social? Ticketmaster and Facebook have come up with a master plan to bring our real worlds and virtual worlds together in concert halls, theatres and hundreds of performance spaces across the country.
With the success of the launch of their interactive seat map last year, now utilized in more than 300 venues for over 9,000 events, Ticketmaster has officially integrated Facebook and its 800 million active users for a new feature known as seat tagging. This synergistic feature gives Facebook users the ability to share their live event plans by tagging themselves and their friends in the seats they have purchased on Ticketmaster or LiveNation, a process very similar to tagging people in a photo on Facebook.
After connecting to Facebook via the ticketing site, the seat map automatically highlights your Facebook friends attending the event. The icing on the cake is a miniature Facebook flag pinpointing the section, row and seat where each of your friends (or foe) will be sitting, making it easier than ever to choose the best seat in the house for you.
Sharing your seat tag on Facebook generates a “Check out my seats” post on your Facebook wall complete with “Like”, “Comment” and “Buy Tickets” buttons, a tactic that Ticketmaster hopes will empower concert & theatre goers of every kind to continually share their ticket-buying habits with the Facebook realm and boost ticket sales in the process.
Check out the video below for more details!