What Do Your Tweets Say About Your Brand?
There are 320 million monthly active users on Twitter. And they are interacting with small to medium-sized businesses big time.
Photo via Twitter
So if you are looking to connect with your target audience 140 characters at a time, take a moment to consider how your tweets are reflecting your brand.
Here are five things your tweets are saying about you:
1. Who You Are
Photo via SlideShare
On social media, people want to follow people. It’s personal. It’s social. So when it comes to tweeting, the voice and tone you use is a perfect way to express your brand’s personality and let consumers know who you are.
Keeping your tone consistent will build trust and having a unique voice will make you stand out from the crowd. But remember to be true to your brand. The most important thing is to be authentic and human. #YouGottaDoYou
“Twitter is the place where brands get to have a personality. The brands that have the most-engaged followers are the ones that act like normal humans. This means responding to followers in real time, commenting on trending topics, being entertaining, newsy, and culturally relevant.” – The Hub
Not quite sure who you are yet? It’s best to think before you tweet. Plan out your strategy before you find yourself struggling in the middle of it. Alyson Shane on LinkedIn suggests that you start by asking yourself these questions:
- Who are you?
- What are your goals?
- How do your tweets support and further the above statements?
2. What You Care About
Being authentic goes beyond voice; it also applies to the content you share. Twitter is a great place to underscore your company’s mission, both through directly communicating those messages or sharing found content that reflects the same values.
The more you know your brand, the easier it will be to create and curate content worth sharing (check out our blog on shareable content). But don’t stress yourself out trying to make something go viral (which never works by the way). Forced “shareable” content is not authentic.
3. What You Know About
Establish your brand as an authority in your industry by staying on top of what is happening both in your field and in the world (and articulately commenting on it). Think about it: when you want to trust a brand, you’d rather go to someone who knows what they are talking about, right?
Photo via LeadSift on SlideShare
4. How Good of a Listener You Are
There are countless tools that make it easy to learn about your followers. But social listening goes beyond analytics. Pay attention to what your target audience is talking about and be a part of that conversation. And like any good conversation, it shouldn’t be one-sided. Pushing a salesy message over and over is a surefire way to lose followers. Keep in mind the 80/20 principle: Twitter suggests that, “80% of your Tweets should focus on driving interactions with your followers, such as retweets, replies, and likes,” while 20% can be direct promotion with calls to action.
And don’t forget about customer service! Twitter is the perfect platform for customers and fans to give you direct feedback. How (and how quickly) you respond says a lot.
5. How Digitally Savvy You Are
Something you don’t want your tweets to say about you is: “I don’t know how to use Twitter.” Every millennial in America knows that there are no spaces in a hashtag, and quite frankly they might be judging you if you don’t. So don’t lose out on followers because of logistics: make sure you are using correct handles and hashtags, the proper character count, and shortening links.