Why Tweaking Your Brand Is A Good Thing

Facebook changed their logo last month and everyone lost their minds!

…OK, so that’s not exactly what happened. Facebook did update their logo but not too many people noticed. The design shift was so subtle that unless you were glued to social media blogs or happened to be having dinner with Mark Zuckerberg, you likely missed the memo. By taking the “a” to a single-story, rounding the “o” and “e,” and adjusting the stem of the “b,” Facebook’s Creative Director Josh Higgins hoped to “modernize the logo to make it feel more friendly and approachable.” Still missing the significance of this slight makeover? Take a look at why it’s actually big news.

Here are three things we can learn from Facebook’s new look:

1.     A Little Goes A Long Way

You don’t always need a full-blown, start-from-scratch redesign to take your brand to the next level.  A simple shift in the typeface or addition of a design element can take what’s already working for your brand to a fresh, new place.

2.     The Times They Are (Always) A-Changin’

It is important to evolve and head in the same direction as your audience. One reason for Facebook’s new wordmark was to make it easier to read on mobile devices, where their user base is growing rapidly. Don’t make your audience choose between you and keeping up with technology.

3.     Change is Good

When it comes to your brand, staying consistent matters. However, you don’t want to be so consistent that you get stuck. Never change just for the sake of change, but always keep your finger on the pulse of your company or project. Allow your brand to live and breathe and you’ll discover that small adjustments at the right moments can both better engage your audience and reveal the ever-growing story of your brand.