Write Your Own Adventure: Why Blogs Are Good For Business

Let’s begin by addressing the elephant in the room…

Is blogging dead?

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Every month, 409 million people view over 21.5 billion pages on WordPress alone. According to WorldOMeters, 3.1 million blogs (and rapidly counting) have been posted just today. So it’s pretty safe to say that blogging is alive and well.

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On the This Is Your Life podcast, Michael Hyatt suggests that it isn’t blogging that’s dead, but “bad blogging” that’s kicked the bucket. As platforms and plugins progress, blogs have become more accessible, engaging, and legitimate than ever before. This means that the bar has been raised and anything poorly posted is slowly but surely getting pushed out of the blogosphere.

We’ve found the pulse. Now use the lifeline.

So it’s clear that people are reading blogs. That means your business has the opportunity to get in on the action. HubSpot points out that “marketers who have prioritized blogging are 13x more likely to enjoy a positive ROI.”

A blog is a great way to establish the voice of your brand and to share your story with your community. Great content can then be used to increase SEO, and engage (and build) your social media following.

What’s in a blog?

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Photo via ThePlanetD

The best way to start a blog is to . . . start the blog!

To actually set up a blog, you will need to take care of a few basic steps, like choosing a hosting site and blogging platform, setting up a domain name, downloading a theme to design the look, and adding an opt-in form so that you can collect subscribers.

But the most important thing is to WRITE! Remember: content is king, so give it the throne.

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Get the most bang from your blog.

If you want to stand out from the millions of blogs posted each day, there are a few things to keep in mind:

>>Be easy to find. Check out our blog on using keywords to unlock SEO success.

>>Make it readable . . . and not overwhelming. Use plenty of visuals, and break out your content into smaller paragraphs with headlines that grab attention.

>>Make it matter. If the subject matter is not important to your business or interesting to your readers, why are you writing about it? Your blog is the best place to put your brand’s expertise and personality front and center. So send the right message.

Now get out there and blog!