Press

For the past decade, Amanda Pekoe has been turning her passion for theatre into an exciting career spanning Broadway, Off-Broadway, circus, clowning, national tours and non-profit theatre. These diverse experiences and successes were a key part of what drove her to start her own company.

At The Pekoe Group, our dedicated, cutting-edge team is always looking for new ways to elevate the standard of delivering lucrative and inventive marketing and media solutions to our clients. Our success has been driven by our standard of excellence and penchant for innovation, qualities that have been recognized by Fast Company's Innovation Agents series, which has featured the success stories of everyone from global powerhouses Nike & Yahoo! to the passionate entrepreneurs behind Zynga & Facebook. Suffice to say, we think we're in good company.

With her years of experience, Amanda Pekoe was a natural choice when the Associated Press needed a marketing expert to comment about the unique challenges associated with marketing a non-traditional Broadway show like "Spider-Man: Turn Off The Dark."

The path to a successful career in theatrical marketing and advertising is less traditional than most, which Amanda Pekoe discussed in BNET.

With traditionally lackluster ticket sales approaching with the coming of fall, Amanda Pekoe reports to TicketNews that thinking outside of the box is key.

Working with The Pekoe Group's entire team has been one of the most refreshing experiences in my career. From the president of the company on down, they are hungry, creative, and fight for their clients as if it's their own business. In fact, I don't consider them an agency but more of an extension of our organization.

Michael Hirsch
President
Ripley's Believe it or Not!
Times Square

I know that when I hire Amanda and her team the job will always get done on time and with professionalism. The Pekoe Group really cares about each of their shows and goes above and beyond every time. It's a pleasure to work with them.

Laura DiLorenzo
Director of Marketing
& Communications
Second Stage Theatre

Amanda Pekoe is one of Rock of Ages' secret weapons. She is resourceful, dedicated, and knows everyone in the theater business. Her deep relationships have helped propel our show from Off-Broadway to productions around the world. I love her creative energy and her excellent attention to detail.

Carl Levin
Producer
Rock of Ages

Amanda and her team are on the job 24/7. When you have a need they are responsive, always giving you options to help maximize business. The Pekoe Group understands the new order of the advertising and marketing industry. We have been very well served.

Carolyn Rossi Copeland
Producer
Freud's Last Session

I've placed several productions in the hands of The Pekoe Group in both the advertising and marketing capacities and I've been very happy with the result every time. The dedication Amanda and her staff show their clients is exemplary. They work tirelessly to sell tickets, increase awareness for a show and, most importantly, stretch the budget. I highly recommend The Pekoe Group!

Jamie Cesa
Producer &
General Manager

Amanda and the rest of the team at The Pekoe Group have consistently provided us with fantastic service and support throughout all the various stages of our projects. From key art designs to marketing and advertising plans and packages, they've delivered high quality work, a ton of enthusiasm and the utmost in professionalism. Highly recommended!!

R. Erin Craig
Producer/General Manager
La Vie Productions

Here's what I love about The Pekoe Group: They treat each show as though THEY were the producers of the show. This is a difficult business, and we're delighted to work with a team of people that work so passionately, creatively and openly. No question or concern is ever a problem. We couldn't be happier to have them as part of our team.

Cheryl Weisenfeld
Producer
Play Dead