Services

The Pekoe Group is a full-service boutique marketing and advertising company that specializes in creating 360-degree plans designed to speak to each client's individual needs and target audience. At The Pekoe Group, our dedicated, cutting-edge team is always looking for new ways to elevate the standard of delivering lucrative and inventive marketing and media solutions to our clients. We specialize in Broadway, Off-Broadway and touring theatrical productions, attractions, and museums. Our success has been driven by our standard of excellence and penchant for innovation, qualities that have been recognized by BNET and Fast Company's Innovation Agents series.

We're currently raising the bar in these areas:

Advertising

We offer a full range of advertising services, including design, media planning and placement, and online, print, outdoor and broadcast media production. We work with you to design and implement innovative and targeted campaigns tailored to your show's needs.

Services include:

  • Creative media planning and execution
  • Advertisement copy writing for radio, television, and print materials
  • Management of advertising budgets and scheduling

Marketing

We specialize in creating innovative marketing plans designed to speak to each client's individual needs. Our 360-degree approach allows us to precisely segment a show's target audience and our network of promotional partners provides a variety of ways to reach them.

Services include:

  • Creative copy writing
  • Grassroots marketing initiatives
  • Barter and trade advertising
  • Promotional and brand partnerships
  • Street Team and collateral distribution

Design

Our creative team will work to grow your show's artwork from concept to marquee. Our expertise ranges from web design & development, print collateral and brand identity packages.

Services include:

  • Artwork/Logo Design
  • Web Site Design
  • Outdoor Ads
  • Print Ads
  • Flash and Static Online Web Banners
  • Collateral Design
  • Merchandise

Video

We apply a decade's worth of experience to every project from B-Roll & live performances to viral videos & commercials. Our cutting-edge team will shoot, edit and produce quality video of any length.

View some of our recent work here »

Services include:

  • Television Creative and Production
  • Promo Videos and Viral Videos
  • Digital Billboard Design

Digital Interactive

No matter the ever-evolving opinions the world may have about social media, our digital interactive team is here to make sure your show is all over the internet. Whether they're on Facebook, Twitter, Foursquare or the latest site to hit the scene, we'll find & engage your audience.

Services include:

  • Digital Interactive Media
  • Social Marketing
  • Online Promotions

Events

Whether you're on the market for an opening night party, a promotional appearance or an in-theatre talkback, The Pekoe Group knows events. Our exceptional team will plan your event from start to finish, ensuring that everything goes off without a hitch.

Services include:

  • Venue Selection
  • Menu and Budget Management
  • Day of and On-Site Event Coordination

Feel free to flip through some of our previous work: 

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Working with The Pekoe Group's entire team has been one of the most refreshing experiences in my career. From the president of the company on down, they are hungry, creative, and fight for their clients as if it's their own business. In fact, I don't consider them an agency but more of an extension of our organization.

Michael Hirsch
President
Ripley's Believe it or Not!
Times Square

I know that when I hire Amanda and her team the job will always get done on time and with professionalism. The Pekoe Group really cares about each of their shows and goes above and beyond every time. It's a pleasure to work with them.

Laura DiLorenzo
Director of Marketing
& Communications
Second Stage Theatre

Amanda Pekoe is one of Rock of Ages' secret weapons. She is resourceful, dedicated, and knows everyone in the theater business. Her deep relationships have helped propel our show from Off-Broadway to productions around the world. I love her creative energy and her excellent attention to detail.

Carl Levin
Producer
Rock of Ages

Amanda and her team are on the job 24/7. When you have a need they are responsive, always giving you options to help maximize business. The Pekoe Group understands the new order of the advertising and marketing industry. We have been very well served.

Carolyn Rossi Copeland
Producer
Freud's Last Session

I've placed several productions in the hands of The Pekoe Group in both the advertising and marketing capacities and I've been very happy with the result every time. The dedication Amanda and her staff show their clients is exemplary. They work tirelessly to sell tickets, increase awareness for a show and, most importantly, stretch the budget. I highly recommend The Pekoe Group!

Jamie Cesa
Producer &
General Manager

Amanda, Kerry and the rest of the team at The Pekoe Group have consistently provided us with fantastic service and support throughout all the various stages of our projects. From key art designs to marketing and advertising plans and packages, they've delivered high quality work, a ton of enthusiasm and the utmost in professionalism. Highly recommended!!

R. Erin Craig
Producer/General Manager
La Vie Productions

Here's what I love about The Pekoe Group: They treat each show as though THEY were the producers of the show. This is a difficult business, and we're delighted to work with a team of people that work so passionately, creatively and openly. No question or concern is ever a problem. We couldn't be happier to have them as part of our team.

Cheryl Weisenfeld
Producer
Play Dead