Two Strangers Recording Studio Ads

Client Name: Two Strangers (Carry a Cake Across New York)
Campaign: “New York” Studio Recording Ad
Date/Timing: September 2025 (Ongoing)

THE SUMMARY
To spotlight the original music of Two Strangers (Carry a Cake Across New York) ahead of its Broadway debut, we integrated a studio recording video into the show’s existing Meta and TikTok ad campaigns. The emotionally charged creative captured audience attention instantly, achieving strong engagement metrics and driving high-quality traffic to the show’s site.

THE CHALLENGE
As a new Broadway musical, Two Strangers needed to quickly build awareness and drive meaningful engagement with potential audiences.

THE INSIGHT
Authentic storytelling creates human connection. By showcasing the music and the performers directly, we can turn natural curiosity into action.

THE IDEA
Integrate a cinematic studio recording into our paid campaigns to turn the show’s artistry into a high-performing ad.

THE EXECUTION
The recording was released concurrently across Meta and TikTok and added to Two Strangers’ ongoing conversions and traffic campaigns. The ads leveraged platform optimization to reach theatre fans, music enthusiasts, and lookalike audiences, while maintaining the warmth and emotion of the performance.

THE RESULTS
Over six weeks, Meta delivered 2,287,341 impressions and 85,020 clicks, achieving a 3.7% CTR — well above the 0.9–1.2% industry benchmark for entertainment. TikTok added 71,064 impressions and 8,084 clicks, with an impressive 11.4% CTR (benchmark: 0.5–1%). The campaign also coincided with a 113% increase in daily revenue the day after launch, showing a clear link between engagement and sales momentum.

KEY TAKEAWAY
Integrating emotionally resonant creative into existing paid campaigns can amplify performance and drive real business impact. The Two Strangers studio recording proved that authentic storytelling not only captivates audiences but also translates into measurable commercial results.