Survey Says! Examining The Benefits Of Online Surveys

If you want to know more about who your customers are, what they like, and what they think about your brand: just ask!

You may not always have the time or resources to do in-person focus groups or full research initiatives. So if you’re looking to get the most information the easiest way possible, an online survey may just be your new best friend.

No matter which of the many survey building tools and apps like SurveyMonkey or Google Forms you use, questionnaires can be tailor-made to be specific to exactly what you want to know.


Photo of SurveyMonkey’s mobile app via WebProNews

Online surveys can help you:

>>Get to know your customer. You may think you know who your target audience is, but what if you’re wrong? A survey is a great way to learn not only the demographics of your consumers but the psychographics, to give you a better idea of what makes them tick.

>>Create a valuable customer experience. According to RightNow Technologies, 86% of consumers “are willing to pay up to 25% more for a better customer experience.” So doesn’t it make sense that you should find out what experience they are looking for and create it for them? Enter the online survey.

>>Build a better brand. Don’t just ask the questions, listen to the answers. The value of a survey lies in analyzing the data. You may find that the responses you receive influence your brand’s messaging across the board.

>>Establish customer loyalty. When you show your customers that you actually listen to them, they will want to stick with you. Surveys are a great way to invite a conversation and give a voice to your audience.

But remember: keep it short, sweet, and easy to use. And if you want to sweeten the deal, include a special offer, prize, or contest in return for completing the survey.

What are you waiting for? Go out there and get your survey on!