Operation Mincemeat First Preview Gift

To celebrate the first preview of Operation Mincemeat on Broadway, we partnered with Audience Rewards to give every audience member a co-branded tote bag as a first preview gift! By laying them over the seats before the audience entered the space, we brought the brand’s signature yellow color from the stage into the house. Finally, we hosted a post-show merch signing with the cast, and these tote bags became the perfect signed keepsake for superfans of Operation Mincemeat! (Photos by Julieta Cervantes.)