Peter Pan Goes Wrong 0 Tony Award Nominations Campaign

Awards season is one of the biggest moments for any Broadway show. Each production has to find a special way of standing out while communicating their specific nominations to the public. Peter Pan Goes Wrong is the timeless tale gone hysterically wrong – complete with expertly crafted flying mishaps, set malfunctions, and backstage drama playing out front and center. So when the show was completely snubbed by the Tony Awards Nominating Committee, we, along with the producers, embraced the moment and launched a 0 TONY AWARD NOMINATIONS digital campaign. The creative featured the show’s other nominations and laurels fashioned after the red feather in Peter Pan’s iconic cap. The campaign was very well received and won the week as the top social post by engagement according to the Broadway Briefing.