SIX The Musical Drama Book Shop Takeover

SIX was the first show to ever do a full takeover of The Drama Book Shop.

Previously, shows would only fill one of the display cases at a time. SIX, as usual, took it to level QUEEN! We took over the Cafe, the cases, and the storefront window.

We decided to feature the TONY AWARD®-winning costumes with actual pieces worn by the original Broadway cast and two full display costumes. We custom designed museum-style assets to accompany the display.

All month the Cafe served SIX-themed beverages.

The result was a big splash in the industry and Drama Book Shop takeovers haven’t been the same since! Partner: The Drama Book Shop