SIX The Musical First-Ever Spotify Presale

The SIX Studio Cast Recording is very popular on Spotify. In September 2019, when tickets for SIX on Broadway were initially going on sale, we wanted to meet the energized fanbase right where they were. Working closely with the team at Spotify, we developed an opportunity for listeners of the SIX Studio Cast Recording to have exclusive access to tickets before they went on sale to the general public.

This was the first-ever Spotify presale for a Broadway show.

And it was amazing! Spotify reported that this presale surpassed their benchmarks, which were based on presales for big concerts. The show was able to leverage the power of one of the biggest streaming platforms, treat the fans like royalty, and make a lot of dreams come true! Thanks Spotify! PARTNER: SPOTIFY