A Wonderful World Meta Ads

Client Name: A Wonderful World
Campaign: Meta Ads
Date/Timing: November 2024 – February 2025

THE SUMMARY
To reignite excitement around A Wonderful World: The Louis Armstrong Musical, The Pekoe Group transformed one spontaneous, unpolished moment into a high-performing Meta ad. By amplifying a candid photo of Tony Award® winner James Monroe Iglehart outside Studio 54, the campaign captured the joyful energy of Louis Armstrong himself and became a breakout success story across Broadway advertising.

THE CHALLENGE
Ticket sales needed a lift, and despite previous highly produced creative, audiences hadn’t yet formed an emotional connection with the show or its star.

THE INSIGHT
Audiences crave authenticity in a world of overproduced ads. Fans connect more deeply with genuine moments than staged glamour.

THE IDEA
Show the real joy of James Monroe Iglehart, the spirit of Louis Armstrong brought to life, and let authenticity sell the show.

THE EXECUTION
We launched an unedited, organic photo of James taken outside Studio 54, accompanied by the line: “Catch Tony Award® winner James Monroe Iglehart as Louis Armstrong in A Wonderful World.” No design, no filters, no logo, just genuine excitement turned into storytelling. The single static post outperformed all other creative on Meta in both engagement and revenue.

THE RESULTS
• 901,939 impressions
• 9,530 clicks
• 729 purchases
• $257,117.48 in revenue
• $175.87 ATP
• 11.9× ROAS
• 49,488 engagements — with fan comments celebrating the performance and its authenticity drove 25% of all Meta-generated revenue on just 12% of spend.

KEY TAKEAWAY
Audiences feel authenticity through the screen. When marketing connects emotionally, it converts into ticket sales. As an agency, we’re here to capture every moment and maximize its truth.