Days of Wine and Roses Condé Nast Dark Social

We launched an innovative dark social campaign for the Broadway show Days of Wine and Roses, collaborating with Condé Nast to effectively engage our target audience of users passionate about arts and culture. By strategically serving high-quality interview videos under trusted handles of esteemed publications such as Vogue, Vanity Fair, and The New Yorker, we heightened awareness around the show, and drove significant traffic to the show’s website.