Operation Mincemeat Drama Book Shop Takeover

For Operation Mincemeat, our team arranged an in-store takeover of the iconic Drama Book Shop for the month of April. The storefront window was Mince-ified with a themed installation featuring props from the show, posters, and QR codes to learn more about the show and get tickets. In the one of the display cases inside the store, our team set up a timeline exhibit highlighting the show’s journey with artifacts from throughout the years. In another display case, we featured posters detailing the progression of the show’s logo. To round out the partnership, we coordinated a specialty drink at the café inspired by the show, available for the month-long takeover.