SIX The Musical “Unbreakable” TV Commercial




The Broadway musical SIX was meant to open on March 12, 2020. But hours before its opening night, New York State closed all Broadway theaters due to the coronavirus. It was difficult, yes, but the following year was even more challenging. The fans of SIX stayed so positive through the whole shutdown. Through the power of social media, we all stayed connected and the fans shared their stories, creations, and hopeful energy. So for the one-year anniversary of the shutdown we created a video thanking the fans for their UNBREAKABLE spirits. We ran it on TV and across the internet. It was hugely emotional for everyone. It would still be a long time before Broadway was back, but in that moment we knew in our hearts that things were turning around. PARTNERS: STEAM MOTION AND SOUND