SIX Women’s History Month 2026

Client Name: SIX Broadway
Campaign: Women’s History Month
Date/Timing: March 2026

THE SUMMARY
SIX is a high-energy Broadway musical celebrating female empowerment through the reimagined stories of the wives of Henry VIII. This campaign put the spotlight on the show during Women’s History Month by showcasing its cast, music, and cultural relevance through strategic brand partnerships and immersive city activations.

THE CHALLENGE
While SIX continues to resonate strongly with audiences, its longevity presents an opportunity to refresh excitement and encourage both return visits and new ticket buyers.

THE INSIGHT
Audiences are most likely to engage with familiar content when it feels culturally relevant. Aligning SIX with meaningful cultural moments can renew excitement and deepen emotional connection.

THE IDEA
Reclaim Women’s History Month by turning New York City into a living stage for SIX, celebrating modern femininity through immersive, real-world brand experiences.

THE EXECUTION
The campaign came to life through branded partnerships with the Hershey’s store and Hard Rock Cafe in Times Square, as well as the Ophelia Rooftop. The Hard Rock Cafe and Ophelia Rooftop incorporated themed drinks into their menus, and Hershey’s created custom candy packaging and a step-and-repeat photo op in store. The activities were highlighted on the Hard Rock and Hershey’s digital billboards in Times Square during their most trafficked days and times. Social content, influencer-style activations, and a ticket giveaway extended reach, targeting both tourists and local theatergoers.

THE RESULTS
In partnership with Ophelia Rooftop and Hard Rock NYC, we developed a series of social-first content activations across our channels. Ophelia Rooftop content generated 26.1K impressions and engagements, followed by 21K for Hard Rock NYC, both extending reach beyond core audiences. These collaborations reinforced cultural relevance and strengthened SIX’s position as a must-see Broadway experience.

KEY TAKEAWAY
Strategic cultural timing paired with experiential partnerships can reinvigorate well-known brands. By embedding SIX into real-world spaces, the campaign transformed passive awareness into active engagement.