Operation Mincemeat QR Code Teasers

In order to engage with the Operation Mincemeat fan community spread throughout the West End and Broadway, we developed and crafted bespoke puzzles hidden in QR codes placed on decals around strategic and plot-themed locations across the city. This guerrilla marketing was led by influencers who had seen the production in London and went to each decal to spread word-of-mouth awareness leading up to the Broadway announcement.