Museum of Broadway Times Square Takeover

The Museum of Broadway is the perfect addition to any Broadway show experience. To reach visitors already in Times Square seeking family-friendly activities, we orchestrated a comprehensive Times Square takeover. Subway entrance screens, Taxi Tops, Link Kiosks, and Newsstand screens running in unison highlighted the museum’s hero branding and daily 9:30 AM opening, establishing it as a “must-see” destination and convenient add-on to anyone’s NYC itinerary.