Museum of Broadway “Something For Everyone” Strategy

To expand The Museum of Broadway’s audience in its second year, we crafted a fresh campaign to showcase that there’s something for everyone at the museum. This campaign spotlights a diverse range of patrons — from parents with kids, to grandparents and Gen Z friends — reflecting the wide range of experiences the museum offers. Launched as part of our summer media blitz, this video aims to engage NYC visitors and locals across generations and backgrounds.